Well, this summary of the article (the friend crush) I read is actually my 2 cents. Couldn’t really get much useful information from the article. this is the original version of it

The reason why a guy shouldn’t harbor a love feeling towards a lady friend is because it’s almost impossible for such relationship to work. Whenever a guy makes a move and the girl says “lets be friend first” then it’s usually a sign that u r on ur way out. “nice guy” and “friend” are the 2 things that u don’t want to hear from her when u r trying to win over the girl.

Some guys would argue tat being her fren first would give her the chance to know him more b4 he makes his move. This is actually the classic “nice guy” move. Whenever a woman meets a guy, she will immediately rate him on her “physical attraction test”. Some women like bald, some like tall, some like short. Appearance is subjective. It doesn’t take long b4 a woman decides how far the guy will ever get.

A woman can be really nice to a guy and share everything with him but tat doesn’t mean she likes him (as a fren, yes, more than tat, no). The guy is just a “male girlfriend” to her, or so to speak. She might even kiss him and it wouldn’t hv mean anything. Women are emotionally-driven creatures so some of the things they do might not even make sense (except to them at that moment)

Always let the women tat you are interested in know up-front tat you are there to date her and not befriend her. Never start from friend first and hope tat it would escalate into something tat will never be. Being her friend first is “weak” and woman do not like tat. You got to sweep her off her feet, hard. The worse thing that could happen if she rejects u is that u could always end up being her friend.